Streaming a 2 min. 30 sec. track is generating the same amount as an epic 20 min. suite. A “family account” enables up to 6 persons to stream “as they wish” for an only 50% higher monthly rate than an individual is paying. A fake user account that streams 24/7 can create an income of app. € 45,- per month whilst the subscription fee only is € 9,99 – a nice business model for criminal minds.
Questions to be discussed at this panel: How fair is the current “pro rata” accounting model? Would “user centic” make a difference? How can streaming services improve fairness of revenue distribution?