Speakers: Bee Adamic (Liberty Music PR, UK), Adam Al-Hilali (Liberty Music PR, UK)
The transition into the digital era has shaken the definitions and effectiveness of traditional promotional tools for the placement of new music. At the same time, new doors have been open, offering more innovative and creative approaches to the discovery and communication with new audiences. What is the current state of affairs? What is at our disposal when we talk about music PR? Where and how to channel our energy, time and money into the building of new audiences?