It’s time for an experiMENT! During the panel, a selected artist performing at MENT will release a single under the guidance and mentorship of a Music Ally expert to maximize the single’s reach, effect and distribution online and on social media. With the help of video projections, the audience will be able to follow what’s going on various platforms in real-time and learn what can be done while releasing a single, how to optimize one’s social media presence, which traps to avoid and how to organize one’s time. And last but not least, in the end, there will be a concrete result of the entire experiment – the artist’s single will be released and spread around!