Streaming platforms, digital radio, podcasts and social media open a whole range of opportunities for independent artists and labels to communicate their content and distribute their music. At the same time the new media often lack sufficient revenue streams and bear the risk of streaming- and licencing-fraud. In this open discussion hosted by media intelligence provider „OBSERVER“ the audience will learn that data, and not money is the real value for most artists in a digital world. The panelists will discuss how data analytics can help indie artists to build strategies and boost their career.

Speakers: Jesper Skibsby (Airplay Monitoring, DK), Florian Richling (ForTunes, AT)

Moderation: Simon Gebauer (Observer, AT)