#MSG is an annual Showcase Festival and Conference, is a three-day showcase festival of fresh artists from all of Greece and beyond, during which around 25 acts perform at different venues in Thessaloniki. The international conference focuses on the music industry and creativity.

The international guests will be curators of world-known festivals, heads of international cultural institutions, music producers, representatives of record companies and journalists. Over 40 guests from all over the world are expected to visit Thessaloniki in order to join #MSG.

Greek musicians from across the country will travel to Thessaloniki to participate in this project and meet the international guests, aiming to present and promote their work.

Focusing on music, Thessaloniki will host a high-standard international forum, where topics and trends about global music, cultural industry and music innovation will be discussed. The goal of #MSG is to create and develop a dynamic international network of music representatives, which will continue to meet on a yearly basis.

#MSG is a dynamic cultural project. Our international guests, local participants and visitors will have the opportunity to become familiar with the Greek cultural heritage and get to know each host city as a modern tourist destination, through tours, visits and tasting.